Marcell Sarközy

HI THERE I'm Marcell Sarközy,
Online Marketing Expert from Munich

  • 18 Years of experience
  • 500+ Projects
  • 150+ Happy Clients

About Me

I am an Online Marketing Expert since 1996. From 2004 I specialized in search engine optimization (SEO) and since then I have served a large number of well-known companies. I worked as a Google Quality Rater (Team Germany) and founded my SEO agency Seodeluxe in 2010. Born in Berlin, I live and work in Munich.

Core competencies

  • Search engine optimization
  • Onpage SEO
  • Offpage SEO
  • SEO Consulting
  • Interim SEO
  • Local SEO
  • Content
  • International SEO
  • SEO for publishers
  • SEO Teamlead

Skills

  • WordPress
  • Project Management
  • Big Data
  • Analyses
  • Reporting
  • Social Media
  • Webdevelopment
  • Domains
  • Programming
  • Speaker
  • Host
  • Expert author

Awards

  • Top-100 SEO-Agency (several years)
  • SEO United Agency tip (several years)
  • Microsoft Certified Professional (MCP)
  • Ryte Certified Expert

References

Seodeluxe Online Marketing

CEO / SEO Director - 2020 to present

Analysis and search engine optimization for websites from various industries; onpage optimization of existing content; creation of content strategies and editorial plans; technical optimization of large websites (up to 2 million subpages); high traffic SEO for portals with up to 250 million visits per month; creation of SEO strategies for local businesses using local SEO, multilingual international SEO, conception and implementation of outreach and link building; creation of online marketing content and implementation of SEO training and workshops (digital or in-house); seminars and presentations at trade shows; publications for trade magazines.

Seodeluxe Online Marketing

Telefónica / O2

Interim SEO Teamlead - 2022

SEO consulting for the websites of O2, Blau and Curved; temporary team lead for the in-house SEOs; communication and management of three external agencies; creation of SEO guidelines and briefing templates; conception of a dashboard with relevant KPIs to measure success; content review and recommendations to increase visibility; identification of topic clusters and keyword gaps; external crawling and keyword monitoring to increase performance; preparation and presentation Curved SEO workshop in Hamburg; creation of reports.

Telefónica / O2

ADAC

SEO Consultant - 2022

Consulting for in-house SEOs; Google News and Google Discover strategy to increase traffic; creation of training materials and handouts; Google Discover workshop with editorial team; identification of relevant topic clusters and entities; suggestions for content creation to close keyword gaps; follow-up of created articles in Google News and Google Discover; best practices examples; evaluations and reporting with SEO tools and Google Search Console.

ADAC

Mediengruppe Pressedruck

SEO Consultant - 2022

Editorial and technical search engine optimization for various daily newspapers (Augsburger Allgemeine, Main-Post, Südkurier, KA-News, Allgäuer Zeitung, All-In). Analysis and control of technical SEO measures using SEO tools and the Google Search Console; suggestions for optimizing the information architecture of the publishing group; answering SEO questions from the online editorial team in day-to-day operations; conducting digital workshops and SEO training for over 250 online editors; strategy for increasing traffic via Local SEO; creation of training materials and presentations.

Mediengruppe Pressedruck

Ippen Digital GmbH & Co. KG

Senior Inhouse SEO - 2013 to 2020

Editorial and technical search engine optimization for 65 portals, mostly well-known German daily newspapers from the Ippen publishing group (e.g. tz, Merkur, HNA, Kreiszeitung, OVB Online, Rosenheim24, Heidelberg24, Mannheim24, Frankfurter Rundschau, Frankfurter Neue Presse, Extratipp, Nordbuzz, Ingame and many more); conceptual design, analysis and control of technical SEO measures using tracking, reporting and SEO tools; further development of the internal content management system from an SEO perspective; optimization of the information architecture of the various portals of the Ippen Media Group; answering technical SEO queries from the online editorial team in day-to-day operations; creation of training documents; conducting internal SEO training for over 100 online editors.

Ippen Digital GmbH & Co. KG

Maxdome GmbH

Senior SEO Consultant - 2011 to 2012

SEO coaching and internal training for the maxdome editorial team; onpage analysis of the existing website for video on demand; creation of SEO guidelines for editors; concept, setup and administration maxdome blog; creation of dedicated landing pages for movies and series; potential and competitor analysis; SEO recommendations for the CMS; traffic evaluation using Omniture and Google Analytics.

Maxdome GmbH

Sixt AG

Head of SEO - 2008 to 2010

Search engine optimization for corporate websites (B2C / B2B) with international focus; SEO strategies for 12 core countries and 85 franchise countries; management of international team of 12+ SEO managers; technical and disciplinary management of in-house SEO team; keyword and potential strategies; outreach and link building; cooperations with partner sites; Competitor analysis; SEO recommendations for internal content management system and web developer; SEO strategy for Germany-wide online tool "Stationsfinder"; conception and set-up of international Sixt blogs (DE/UK/ES/NL); consulting and training of editorial staff; traffic evaluations; registration and administration of Twitter profiles for core countries (2008).

Sixt AG

PosterXXL AG

Head of SEO - 2006 to 2008

Search engine optimization with focus on poster printing; conception, programming and optimization of approx. 30,000 topic-related subpages with image motifs; content strategy for the internal store system; keyword analysis for the PosterXXL blog to increase traffic and reach; further development of the website structure according to SEO aspects; outreach and link building with partner sites; conception and setup of redirects for orphaned content; SEO training of the editorial team and the marketing team; traffic reporting for the management.

PosterXXL AG

Google Inc

Google Quality Rater - 2005 to 2006

Sifting, analyzing, and preparing web pages, images, and other types of information for Google using an online tool; categorizing content to improve Google's algorithm; evaluating collected data according to Google Quality Rater Guidelines; assessing quality and added value of given web pages; manually sifting and differentiating main content, supplementary content, and advertisements; evaluating landing pages using page quality rating; spam detection and flagging; providing feedback on quality and content accuracy to Google on a self-directed schedule.

Google Inc

Allianz Versicherungs AG

PL1 Programmer - 2002 to 2003

Creation of database-supported mainframe applications using the mainframe programming language PL1 (IBM); collaboration in the conception and implementation of a Germany-wide Glaser database for policyholders; conception, creation and administration of the intranet for employees in the Sach7 division; preparation and completion of training documents; web development and image editing using Adobe Photoshop.

Allianz Versicherungs AG