Marcell Sarközy is a versatile business consultant and expert in the field of search engine optimisation since 2004. As founder and owner of the SEO agency Seodeluxe, he has successfully supported well-known companies such as O2, ADAC, Sixt and Allianz with their online marketing strategies. In addition, he looked after over 70 German daily newspapers in this area, which underlines his outstanding ability to optimise online presences.
Founder and CEO - 2020 to present
Analysis and search engine optimization for websites from various industries; onpage optimization of existing content; creation of content strategies and editorial plans; technical optimization of large websites (up to 2 million subpages); high traffic SEO for portals with up to 250 million visits per month; creation of SEO strategies for local businesses using local SEO, multilingual international SEO, conception and implementation of outreach and link building; creation of online marketing content and implementation of SEO training and workshops (digital or in-house); seminars and presentations at trade shows; publications for trade magazines.
Interim SEO Teamlead - 2022
SEO consulting for the websites of O2, Blau and Curved; temporary team lead for the in-house SEOs; communication and management of three external agencies; creation of SEO guidelines and briefing templates; conception of a dashboard with relevant KPIs to measure success; content review and recommendations to increase visibility; identification of topic clusters and keyword gaps; external crawling and keyword monitoring to increase performance; preparation and presentation Curved SEO workshop in Hamburg; creation of reports.
SEO Consultant - 2022
Consulting for in-house SEOs; Google News and Google Discover strategy to increase traffic; creation of training materials and handouts; Google Discover workshop with editorial team; identification of relevant topic clusters and entities; suggestions for content creation to close keyword gaps; follow-up of created articles in Google News and Google Discover; best practices examples; evaluations and reporting with SEO tools and Google Search Console.
SEO Consultant - 2022
Editorial and technical search engine optimization for various daily newspapers (Augsburger Allgemeine, Main-Post, Südkurier, KA-News, Allgäuer Zeitung, All-In). Analysis and control of technical SEO measures using SEO tools and the Google Search Console; suggestions for optimizing the information architecture of the publishing group; answering SEO questions from the online editorial team in day-to-day operations; conducting digital workshops and SEO training for over 250 online editors; strategy for increasing traffic via Local SEO; creation of training materials and presentations.
Senior Inhouse SEO - 2013 to 2020
Editorial and technical search engine optimization for 65 portals, mostly well-known German daily newspapers from the Ippen publishing group (e.g. tz, Merkur, HNA, Kreiszeitung, OVB Online, Rosenheim24, Heidelberg24, Mannheim24, Frankfurter Rundschau, Frankfurter Neue Presse, Extratipp, Nordbuzz, Ingame and many more); conceptual design, analysis and control of technical SEO measures using tracking, reporting and SEO tools; further development of the internal content management system from an SEO perspective; optimization of the information architecture of the various portals of the Ippen Media Group; answering technical SEO queries from the online editorial team in day-to-day operations; creation of training documents; conducting internal SEO training for over 100 online editors.
Senior SEO Consultant - 2011 to 2012
SEO coaching and internal training for the maxdome editorial team; onpage analysis of the existing website for video on demand; creation of SEO guidelines for editors; concept, setup and administration maxdome blog; creation of dedicated landing pages for movies and series; potential and competitor analysis; SEO recommendations for the CMS; traffic evaluation using Omniture and Google Analytics.
Head of SEO - 2008 to 2010
Search engine optimization for corporate websites (B2C / B2B) with international focus; SEO strategies for 12 core countries and 85 franchise countries; management of international team of 12+ SEO managers; technical and disciplinary management of in-house SEO team; keyword and potential strategies; outreach and link building; cooperations with partner sites; Competitor analysis; SEO recommendations for internal content management system and web developer; SEO strategy for Germany-wide online tool "Stationsfinder"; conception and set-up of international Sixt blogs (DE/UK/ES/NL); consulting and training of editorial staff; traffic evaluations; registration and administration of Twitter profiles for core countries (2008).
Head of SEO - 2006 to 2008
Search engine optimization with focus on poster printing; conception, programming and optimization of approx. 30,000 topic-related subpages with image motifs; content strategy for the internal store system; keyword analysis for the PosterXXL blog to increase traffic and reach; further development of the website structure according to SEO aspects; outreach and link building with partner sites; conception and setup of redirects for orphaned content; SEO training of the editorial team and the marketing team; traffic reporting for the management.
Google Quality Rater - 2005 to 2006
Sifting, analyzing, and preparing web pages, images, and other types of information for Google using an online tool; categorizing content to improve Google's algorithm; evaluating collected data according to Google Quality Rater Guidelines; assessing quality and added value of given web pages; manually sifting and differentiating main content, supplementary content, and advertisements; evaluating landing pages using page quality rating; spam detection and flagging; providing feedback on quality and content accuracy to Google on a self-directed schedule.
PL1 Programmer - 2002 to 2003
Creation of database-supported mainframe applications using the mainframe programming language PL1 (IBM); collaboration in the conception and implementation of a Germany-wide Glaser database for policyholders; conception, creation and administration of the intranet for employees in the Sach7 division; preparation and completion of training documents; web development and image editing using Adobe Photoshop.
