I am an Online Marketing Expert since 1996. From 2004 I specialized in search engine optimization (SEO) and since then I have served a large number of well-known companies. I worked as a Google Quality Rater (Team Germany) and founded my SEO agency Seodeluxe in 2010. Born in Berlin, I live and work in Munich.
CEO / SEO Director - 2020 to present
Analysis and search engine optimization for websites from various industries; onpage optimization of existing content; creation of content strategies and editorial plans; technical optimization of large websites (up to 2 million subpages); high traffic SEO for portals with up to 250 million visits per month; creation of SEO strategies for local businesses using local SEO, multilingual international SEO, conception and implementation of outreach and link building; creation of online marketing content and implementation of SEO training and workshops (digital or in-house); seminars and presentations at trade shows; publications for trade magazines.
Interim SEO Teamlead - 2022
SEO consulting for the websites of O2, Blau and Curved; temporary team lead for the in-house SEOs; communication and management of three external agencies; creation of SEO guidelines and briefing templates; conception of a dashboard with relevant KPIs to measure success; content review and recommendations to increase visibility; identification of topic clusters and keyword gaps; external crawling and keyword monitoring to increase performance; preparation and presentation Curved SEO workshop in Hamburg; creation of reports.
SEO Consultant - 2022
Consulting for in-house SEOs; Google News and Google Discover strategy to increase traffic; creation of training materials and handouts; Google Discover workshop with editorial team; identification of relevant topic clusters and entities; suggestions for content creation to close keyword gaps; follow-up of created articles in Google News and Google Discover; best practices examples; evaluations and reporting with SEO tools and Google Search Console.
SEO Consultant - 2022
Editorial and technical search engine optimization for various daily newspapers (Augsburger Allgemeine, Main-Post, Südkurier, KA-News, Allgäuer Zeitung, All-In). Analysis and control of technical SEO measures using SEO tools and the Google Search Console; suggestions for optimizing the information architecture of the publishing group; answering SEO questions from the online editorial team in day-to-day operations; conducting digital workshops and SEO training for over 250 online editors; strategy for increasing traffic via Local SEO; creation of training materials and presentations.
Senior Inhouse SEO - 2013 to 2020
Editorial and technical search engine optimization for 65 portals, mostly well-known German daily newspapers from the Ippen publishing group (e.g. tz, Merkur, HNA, Kreiszeitung, OVB Online, Rosenheim24, Heidelberg24, Mannheim24, Frankfurter Rundschau, Frankfurter Neue Presse, Extratipp, Nordbuzz, Ingame and many more); conceptual design, analysis and control of technical SEO measures using tracking, reporting and SEO tools; further development of the internal content management system from an SEO perspective; optimization of the information architecture of the various portals of the Ippen Media Group; answering technical SEO queries from the online editorial team in day-to-day operations; creation of training documents; conducting internal SEO training for over 100 online editors.
Senior SEO Consultant - 2011 to 2012
SEO coaching and internal training for the maxdome editorial team; onpage analysis of the existing website for video on demand; creation of SEO guidelines for editors; concept, setup and administration maxdome blog; creation of dedicated landing pages for movies and series; potential and competitor analysis; SEO recommendations for the CMS; traffic evaluation using Omniture and Google Analytics.
Head of SEO - 2008 to 2010
Search engine optimization for corporate websites (B2C / B2B) with international focus; SEO strategies for 12 core countries and 85 franchise countries; management of international team of 12+ SEO managers; technical and disciplinary management of in-house SEO team; keyword and potential strategies; outreach and link building; cooperations with partner sites; Competitor analysis; SEO recommendations for internal content management system and web developer; SEO strategy for Germany-wide online tool "Stationsfinder"; conception and set-up of international Sixt blogs (DE/UK/ES/NL); consulting and training of editorial staff; traffic evaluations; registration and administration of Twitter profiles for core countries (2008).
Head of SEO - 2006 to 2008
Search engine optimization with focus on poster printing; conception, programming and optimization of approx. 30,000 topic-related subpages with image motifs; content strategy for the internal store system; keyword analysis for the PosterXXL blog to increase traffic and reach; further development of the website structure according to SEO aspects; outreach and link building with partner sites; conception and setup of redirects for orphaned content; SEO training of the editorial team and the marketing team; traffic reporting for the management.
Google Quality Rater - 2005 to 2006
Sifting, analyzing, and preparing web pages, images, and other types of information for Google using an online tool; categorizing content to improve Google's algorithm; evaluating collected data according to Google Quality Rater Guidelines; assessing quality and added value of given web pages; manually sifting and differentiating main content, supplementary content, and advertisements; evaluating landing pages using page quality rating; spam detection and flagging; providing feedback on quality and content accuracy to Google on a self-directed schedule.
PL1 Programmer - 2002 to 2003
Creation of database-supported mainframe applications using the mainframe programming language PL1 (IBM); collaboration in the conception and implementation of a Germany-wide Glaser database for policyholders; conception, creation and administration of the intranet for employees in the Sach7 division; preparation and completion of training documents; web development and image editing using Adobe Photoshop.